In this video I walk through an ecommerce customer journey from browsing through to checkout and highlight some of the good practice and areas for improvement.
This video looks at how user testing can provide a more complete understanding of the customer journey, and why people drop out of your sales funnel. It looks at who, and how many people, to use as testers, along with how to set up remote testing.
I have several years' experience in digital marketing for both the private and public sector, with a wide range of expertise.
Website audits and digital marketing strategy a speciality, along with helping small and medium businesses with their email marketing, SEO, social media or online advertising.
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