Search Engine Optimisation (SEO) works on getting your website to rank higher in search engine results pages (SERPs). If you want your business to have great visibility on Google and other search engines, you need to look at SEO.
To be effective, SEO shouldn't be a one-off exercise. Websites which appear on page one of Google search results, need to work at it. You should aim to build an ongoing SEO strategy which regularly reviews your data and makes improvements or increases the volume of it. A comprehensive SEO strategy will include analysis of both your site and your competitors' sites and will look at topics such as:
- Title tags
- Meta descriptions
- Rich snippets
- Directory listings
- Internal links
- Robots.txt file
If you'd like help with your SEO or need training on SEO strategy, fill in the form and I'll be in touch!