Content Marketing uses articles, videos, infographics, white papers and online resources to promote your brand and engage with your audience.
The primary example is your site's blog, however content may also be published via:
- Social media
- Your News section
- Guest posts on another site
- Advertorial or sponsored content for magazine style sites
It's important to ensure that the content you're creating is relevant to your key customers, aligns to your brand's tone of voice and promotes your products or services effectively.
If you'd like help with creating a content marketing plan or need an audit of your current blog, fill in the form and I'll be in touch!