If you're not measuring your digital marketing activity, you won't be making the most of your budget or optimising your campaign activity. Google Analytics is one of the most powerful tools available to help you measure, evaluate and analyse your website and digital campaign performance.
Analytics can provide insight and help you:
- Attribute traffic to the right channel
- Record conversions and goal completions
- Monitor key events, such as downloads
- Track the customer journey
- Identify web development needs
If you're not already using Google Analytics or Google Tag Manager, or need help understanding how to interpret your results or implement tracking, fill in the form and I'll be in touch!